The Science behind "Why" Video Marketing works for Chiropractors.
If you had to give up any of your five senses, which would you choose?
Odds are you wouldn’t pick losing you ability to see. Our experience of the world is perceived 83% with our sense of sight. Hearing ranks next at 11%, and smell, touch, and taste rank 3%, 2%, and 1% respectively.
For business owners (including chiropractors), this might give a hint as to why video is the best medium for engaging and converting audiences to patients. It gives us a visual scene that becomes an experience in a way that text never can nor ever will.
Here’s what you need to know about the science of video:
Video is visually stimulating
Videos are 12 times more likely to be watched than text is to be read. That’s in part because movement is known to grab attention. Paying attention to motion is a skill that humans have always used to survive; its part of our DNA.
We pay attention to visuals quickly! Humans get the sense of a visual scene in less than 1/10 of a second. Imagine how long it would take to describe a scene in text.
Visuals don’t just make us glance over at them, they make us think about them: 90% of information that’s transmitted to the brain is visual. And when they form a moving scene, you can’t look away!
Video conveys messages faster and easier
Visuals like video undeniably attract attention, and they’re processed by the brain 60,000 times faster than text. Humans are also hard-wired to avoid cognitive strain, so video is more enjoyable for viewers because it’s easier to absorb information when it’s in that format compared to any other.
65% of people are visual learners, and since one minute of video is the equivalent of 1.8 million words, that’s a lot of information people can absorb easily and in a very quick amount of time!
That’s why video works so perfectly for complex ideas; in a mere moment, someone can understand in just a few blinks of the eye what it would take pages to explain.
Video triggers emotions like no other medium
Have you ever noticed that when someone smiles or cries in a movie, you find yourself making a similar expression? Well, you can thank your brain’s mirror neurons for that. These mirror neurons fire similarly to how your brain would react if you were in the same situation as the person you’re watching.
It isn’t just about automatic facial expressions, either. Your brain reacts with an emotional response that is similar to how you would feel in the situation.
That means companies can utilize the power of viewers’ brains to create an emotional connection to the brand. Research shows that images that elicit emotional responses cause our brains to release a chemical called oxytocin. This chemical helps us form empathy, leading to emotional connections, and even helps to build trust in a product or brand.
That emotional connection helps convert viewers into customers: campaigns with purely emotional content have been shown to perform about twice as well as campaigns with only rational content.
Video is memorable
So, video gets you noticed, helps you explain things clearly and quickly, and elicits emotional responses like no other medium. But that won’t do much unless people remember you.
In one study, 80% of viewers recalled a video ad they have seen in the past 30 days. That’s pretty impressive; if a brand can stick out in their target audience’s mind, they’ll be that much closer to converting that audience.
The play button is considered the most compelling call to action in no small part because of the science of our eyes, brains, and emotional responses. If you’re trying to plan how best to allocate your marketing efforts and budget, you can’t argue with science: video is an extremely powerful marketing medium.
In other words, in addition to being completely awesome, there are basic scientific facts why Leadership Meetings Chiropractic Marketing achieves ridiculously high results with our Video Marketing & Video Website Packages.
Additional Marketing Bonus: ($1800 Value)
This is simply our way to spread the GOOD NEWS of chiropractic into local communities. During the month of June, Leadership Meetings will be providing a FREE Video Marketing Package 90 Day Trial for every doctor who signs up to receive a BRAND NEW CHIROPRACTIC WEBSITE. A 90 day Video Marketing trial is valued at $1800 and will be provided for new chiropractic website clients at absolutely “No Charge” and without any obligation to continue.
This is a wonderful ONE TIME offer for the doctors who are looking to upgrade their website while increasing your clinics profits by implementing Video Marketing.
PLEASE NOTE: As we expect to be overwhelmed by this custom offer, this offer is only valid for the next 20 doctors who join Leadership Meetings.
For more information about our Website Packages, Video Marketing Packages and/or Chiropractic Marketing Coaching Package visit: www.LeadershipMeetings.com