Stop Hoping Patients Will Find You.
Build the Systems That Bring Them to Your Door.
NEW PATIENT HIERARCHY
Your Guide to Unlimited New Patients and Financial Freedom
By Tony Seymour | Founder & CEO, Chiro Website Pro
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— Coming Soon —
Most chiropractors are smart, talented, and genuinely gifted at what they do.
But they're losing patients to the chiropractor two miles away who's simply better at marketing.
Not better at chiropractic. Better at marketing.
You've tried ads that drained your budget. You've posted on social media and heard crickets. You've taken advice from consultants who gave you tactics — but never a system. You've scattered your effort across too many channels and wondered why nothing compounds.
The problem was never your skills. It was never your passion.
It was that nobody ever gave you a proven, prioritized roadmap.
Until now.
WHAT READERS ARE SAYING...
"Chiropractic is one of the most powerful healing professions in the world, yet many talented and passionate doctors struggle — not because they lack skill, but because they were never taught how to effectively reach the people in their communities who need their care. That is why Tony Seymour's New Patient Hierarchy is such a vital book for our profession."
"Tony Seymour has created a powerful resource for our profession. He is a true professional with a servant's heart and I am proud to highly endorse New Patient Hierarchy."
— Dr. Cotey Jordan
Family Chiropractic, Owner | Migraine Challenge, Founder
"Loaded with powerful information, Tony Seymour's New Patient Hierarchy couples insightful strategies with practical protocols and structure to deliver real tools for growth. As a coach and mentor myself, I'm genuinely impressed by the enormous value drawn from Tony's years of experience — offering tremendous success potential to chiropractic practices at every level. This book and its companion workbook are essential for any chiropractor aiming for lasting expansion."
— Dr. Joe Borio
Mentor and Coach, Chiropassion Consulting
"Tony Seymour brings clarity and structure to one of the biggest challenges chiropractors face — developing marketing systems consistent with new patient growth and retention. His knowledge and experience in marketing are palpable from the beginning, and throughout the pages of New Patient Hierarchy. You will discover a brilliant marketing framework, with practical strategies that you can easily implement almost immediately. The book and New Patient Hierarchy Workbook encourages doctors to build systems that are predictable, influential and ultimately support practice growth and success."
— Dr. Neil Cohen
Chiropractic Success Coach
Above Down Success Coaching
"This is the most practical and applicable marketing resource chiropractors could ever have. Tony brings clarity, structure, and immediately implementable systems to help doctors focus on what legitimately drives practice growth — attracting new patients. If you are willing to take action, this book will change your practice forever." — Dr. Amanda Jordan
NEW PATIENT HIERARCHY
Your Guide to Unlimited New Patients and Financial Freedom
By Tony Seymour | Founder & CEO, Chiro Website Pro
This is the complete chiropractic marketing system — built over 20+ years of real-world practice, tested in hundreds of clinics across the country, and taught to thousands of chiropractors at workshops and consulting events nationwide.
It's not theory. It's not motivation. It's a step-by-step framework that tells you exactly what to do, in exactly the right order, to generate a predictable flow of high-quality new patients.
Inside, you'll discover:
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The New Patient Hierarchy — a prioritized ranking of every marketing strategy so you always know what to focus on first
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Why referrals sit alone at the top — and how to generate 8–15 per month through a system that runs itself
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The difference between Vitamin marketing and Painkiller marketing — and why most chiropractic ads fail to convert
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The Four Fundamentals every piece of marketing must follow: Interrupt, Engage, Educate, Offer
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Every channel covered and ranked: Website & SEO, Google Ads, Public Speaking, Social Media, Reviews, Spinal Screenings, Networking, Referral Partnerships, Email Marketing, and more
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Patient retention systems that keep patients in care longer and referring others
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How to scale your practice, build your team, and create the financial freedom you became a chiropractor to achieve
Whether you're a solo practitioner struggling to fill your schedule or an established clinic ready to scale — this book gives you the roadmap.
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NEW PATIENT HIERARCHY WORKBOOK
Your Structured Marketing Guide — One Checklist at a Time
Reading creates awareness. Implementation creates results.
The book gives you the strategies. The Workbook makes you use them.
This isn't a book you read. It's a tool you use. Every page is designed for writing, scoring, and acting — because knowledge without action is just entertainment.
Inside the Workbook:
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Diagnostic Checklists for every patient source — Referrals, Public Speaking, Website & SEO, Google Ads, Reviews, Social Media, Screenings, Networking, Partnerships, Email, and Retention — each with a Growth Potential Score that shows you exactly where to focus
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The 4-Question Review Form that reveals what's Right (amplify), Wrong (fix), Confused (clarify), and Missing (add) in your current marketing
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Weekly, Monthly, Quarterly, and Yearly planning frameworks that turn marketing from random activity into a systematic habit
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Your 90-Day Commitment Page — because transformation requires more than intention
Pick ONE Tier 1 strategy. Complete the diagnostic. Implement what's missing. Track your progress. Then add the next one.
Stop guessing. Start building.
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— Coming Soon —
GET BOTH. GET RESULTS.
The Book gives you the system. The Workbook holds you accountable to it.
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BUY THE WORKBOOK ON AMAZON — Coming Soon —
ABOUT THE AUTHOR
Tony Seymour is the founder and CEO of Chiro Website Pro and one of the chiropractic profession's most trusted marketing educators.
A former U.S. Air Force Staff Sergeant and F-15 Crew Chief, Tony brings military precision and discipline to chiropractic practice growth. He has spent over 20 years working with hundreds of practices across the country — from solo practitioners on the brink of closing to multi-location clinics ready to scale.
He speaks at chiropractic conferences nationwide, consults with national coaching groups, and has trained thousands of chiropractors on marketing strategies that actually work. No fluff. No vague motivation. Just systems you can put to work Monday morning.
"Discovering the power of chiropractic was a gift. Sharing the power of chiropractic is a blessing." — Tony Seymour
YOUR NEXT CHAPTER STARTS NOW
Your practice won't change because you read this book.
It will change because you act on it.
The strategies work. I've watched them transform practices in small towns and big cities, in brand-new clinics and established ones. They work because they're built on timeless principles — trust, visibility, relationships, and consistency.
Give it 90 days of focused, consistent implementation.
Your practice will transform. Not might. Will.
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