Dr. Joe Borio of Chiropassion Endorses New Patient Hierarchy — Here's Why It Matters
- 14 minutes ago
- 4 min read
When one of the most respected voices in chiropractic tells every chiropractor he knows to read your book, you pay attention.
Dr. Joe Borio of Chiropassion recently reviewed New Patient Hierarchy by Tony Seymour — and his endorsement couldn't be clearer:
"This is one I'm putting in front of every chiropractor I know."
That kind of recommendation doesn't happen by accident. Dr. Borio has spent his career helping chiropractors build thriving practices, and for him to put his name behind this book speaks volumes about what's inside.
So what exactly is New Patient Hierarchy — and why is it generating this kind of buzz in the chiropractic community?
The Problem Most Chiropractors Face
Here's a scenario you've probably lived:
You're posting on social media every day. You're running Facebook ads. You're sponsoring local events. You're exhausted, spending thousands of dollars a month on marketing — and still not getting the new patients you need.
Meanwhile, the chiropractor across town seems to attract patients effortlessly. They're busier than ever. Their schedule is full. And they're barely breaking a sweat.
What's the difference?
It's not talent. It's not luck. It's not even budget.
It's doing the right marketing in the right order.
What Is the New Patient Hierarchy?
The New Patient Hierarchy is a complete, structured marketing system built exclusively for chiropractic practices. Developed over 20+ years of real-world experience working with hundreds of practices across the country, it ranks every marketing strategy by two factors:
Patient Quality — How committed, trusting, and ready to follow through patients are when they arrive.
Return on Investment — The value you get for the time, money, and effort invested.
The result is a three-tiered framework that tells you exactly where to focus — and when.
Tier 1: Highest Quality (Start Here)
Referral Systems
Public Speaking & Educational Workshops
Website & Organic SEO
Tier 2: High Intent (Add After Tier 1 Is Working)
Google Ads
Tier 3: Awareness & Nurture (Layer In Over Time)
Social Media
Online Reviews
Spinal Screenings & Community Events
Networking & Referral Partnerships
Email Marketing
Most chiropractors do this backwards — spending hours on Tier 3 tactics while neglecting the Tier 1 strategies that deliver the highest-quality patients at the lowest cost. New Patient Hierarchy fixes that.
What You'll Find Inside the Book
This isn't a surface-level marketing guide. It's a 20-chapter playbook with scripts, templates, case studies, and step-by-step systems you can start using Monday morning. Here's a glimpse of what's inside:
Referral Systems that run like clockwork. Most chiropractors get referrals, but they don't have a system. The book shows you how to engineer referrals predictably — with a 3-Touch System that can deliver 8–15 new patients per month from your existing patient base alone.
Website & SEO strategies that rank you #1 locally. Your website is the foundation of almost every other marketing strategy. The book breaks down exactly what makes a chiropractic website generate patients — SEO, GEO (local optimization), and AEO (answer engine optimization for voice search and AI assistants).
Public speaking that positions you as the authority. Speaking at local organizations is one of the highest-ROI strategies in chiropractic. The book shows you how to book engagements, what to say, and how to convert attendees into patients.
Google Ads that don't burn money. Ads can generate patients fast — but only after your Tier 1 foundation is solid. The book shows you how to run profitable campaigns without wasting your budget.
Patient retention systems that keep patients for life. Getting new patients is only half the battle. The book covers care plan communication, reactivation campaigns, and the mindset shifts that turn first visits into lifelong care relationships.
Why Dr. Borio's Endorsement Matters
Dr. Joe Borio of Chiropassion is known for his no-nonsense approach to chiropractic practice growth. He doesn't recommend things lightly — and when he says this book belongs in front of every chiropractor he knows, that's a statement built on his own experience in the trenches of practice building.
What resonated most with Dr. Borio is the same thing that sets this book apart from every other chiropractic marketing resource: it's a structured system, not a collection of random tactics.
As Tony Seymour puts it: "Structure provides freedom. Without structure, you become a slave."
That philosophy — borrowed from his eight years as a U.S. Air Force F-15 Crew Chief — runs through every page of the book. The checklists aren't busywork. The systems aren't bureaucracy. They're the path to the practice — and the life — you became a chiropractor to achieve.
Who This Book Is For
New Patient Hierarchy was written for every chiropractor who is:
Tired of spending money on marketing that doesn't work
Frustrated by inconsistent new patient flow
Ready to stop guessing and start building systems
Looking for a complete roadmap — not just another tactic
Whether you're a solo practitioner trying to fill your schedule or a multi-location clinic ready to scale, this book meets you where you are and shows you exactly what to do next.
Watch Dr. Borio's Review
See what Dr. Joe Borio has to say about New Patient Hierarchy in his own words:
Get Your Copy Today
New Patient Hierarchy: Your Guide to Unlimited New Patients and Financial Freedom is available now on Amazon.
You can also learn more about the strategies in the book and schedule a free strategy call at ChiroWebsitePro.com.
Tony Seymour is the Founder & CEO of Chiro Website Pro, a chiropractic marketing specialist, professional speaker, and U.S. Air Force veteran. He has spent 20+ years helping chiropractors build thriving practices through proven digital marketing systems.
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